Brand kit
Logos, colours,
ready to use.
Everything you need to feature Surplus or $SURPLUS: the logo in every version, the mark, the app icon and the palette. SVG for anything that scales, PNG for everything else.
Colour.Dark first, with green for action and lime for the spill.
Ink black
Backgrounds
Paper
Text, strokes
Surplus green
Accent, actions
Spill lime
The drop in the mark
Card
Surfaces
Muted
Secondary text
Type: Inter for the wordmark and UI (semibold, tight tracking), Newsreader for display headlines, Geist Mono for labels and numbers.
Usage.A few rules keep it recognisable.
01
Write it lowercase
The wordmark is “surplus”. In copy, use Surplus, and $SURPLUS for the token.
02
Give it room
Keep clear space around the logo at least the height of the drop in the mark.
03
Don’t redraw it
No stretching, recolouring the strokes, outlines, shadows or re-typesetting the wordmark.
04
Pick the right version
Gradient mark on dark, the light version on white, one-colour versions on photos or colour.
Need something else? Write to hello@surplusllm.com.